Entrepreneurial Potential of Brazilian Computing Undergraduates At A Mobile App Development Program

Alexandre Nabil Ghobril, Quezia Dias Januario Neves

Digital entrepreneurship has been one of the chief drivers of world economy.  In this context, the present research is intended to assess the entrepreneurial profile of students who participate in a program for development of mobile apps at Universidade Presbiteriana Mackenzie in Brazil. For such, this research used the Carland scale to measure the entrepreneurial potential of 32 youth from MackMobile project, also considering their choices in defining the project. The results obtained show that, although participants presented good entrepreneurial aptness in personality traits and innovation dimensions, they need to develop entrepreneurial skills for risk propension and strategic posture to become entrepreneurs. The study indicates opportunities for improvement in programs and projects focused on technical qualification in technology programs, complementing them with methodologies turned to the development of personal entrepreneurial competences.