Implementation of Dynamic Capability and Sustainable Business Model in the Fashion Industry during the COVID-19 Pandemic - Case Study: Syalwa Indonesia

Deasy Rahmawahida Alwani, Dessy Isfianadewi, Anjar Priyono

Fashion Industry, COVID-19, Dynamic Capability, Sustainable Business Model

The spread of COVID-19 has caused the sharpest economic decline since World War II in an unprecedented way. This study is focused on finding out how the concepts of Dynamic Capability (DC) and Sustainable Business Model enable the fashion industry to adapt and survive unpredictable market changes. The data collection method used was direct observation of the “Syalwa Indonesia” fashion industry in Magelang, Central Java, Indonesia. This study shows that fashion entrepreneurs can carry out several strategies based on the application of Dynamic Capability (DC) and Sustainable Business Model to save their business, such as; make operational changes, make cost cuts, add new product lines, and procure various promos and strengthen key partners.

https://doi.org/10.31871/IJNTR.7.4.12