Implementation of Strategic Management in Business Career Mentoring and Counseling - A Case Study of Growdo

Rizaldi Saeful Rohman, Dessy Isfianadewi

Strategic Management, Career, Mentoring, Counseling‎

According to BPS data, the unemployed workforce was 8.75 million in February 2021, 7.10 million in 2019, and 7.07 million in 2018.‎On the other hand, the development of the Industrial Revolution 4.0 has developed rapidly,with the emergence of technology and information that has brought enormous changes. This research aims to identify Strategic Management in Growdo, a preparation platform for entering the workforce.Growdo is a solution for pre-employees to learn about preparation to enter the world of work, technical & soft skills improvement, guidance & consultation, and pre-employment assessment to prepare for the workforce. ️This study uses primary data collected directly in an experimental study on Growdo. The analytical method used is observing business strategy in Growdo for six months. The result of this research is that Growdo applies several management concepts and Strategies, including several systems and implementation analyses, including SWOT aspects, Porter's Five Forces, Business Model Canvas (BMC)‎ and Value Proposition Canvas.

https://doi.org/10.31871/IJNTR.8.9.20