Strategy Development and Promotion of Tourism in Romania

Gabriela Elena CSOKA, Gabriella KECSE

Europe is the world's favorite tourist destination. Tourism plays an essential role in the development of many European regions, especially the less developed regions, due to its considerable potential for contagion and job creation, especially among young people. Tourism has also shown significant resilience, steadily rising during the recent crisis. The European Regional Development Fund (ERDF) supports the competitiveness, sustainability and quality of tourism at regional and local level. Tourism is undoubtedly closely linked to the use and development of natural, historical and cultural capital, and to the attractiveness of cities and regions as living, working and leisure activities. At the same time, it is closely related to the development, innovation and diversification of visitors' products and services. The launch of a cultural tourism business requires funding, which can be from its own resources or can be obtained from another. When a company generates financing from its own sources, ie from its own assets, from its own profits, we call it an internal source of funding.

https://doi.org/10.31871/IJNTR.5.7.23