The Impact of the Qualities of Anime Culture on the Entertainment Consumer in Romania

Adrian Nicolae Cazacu

In the context of globalization, Romania has assimilated many foreign cultural influences. One of these is the influence of the culture based on Japanese animation, called the anime culture that led to the opening of a market for the products of this culture in Romania. In the present study, we intend to analyze the influences of qualities attributed to this culture and anime products upon the purchase decision, both among young people and other segments of the population. For this purpose, we will use the results of previous research, which we intend to analyze from a new perspective, using specific indicators. The purpose of this study is to highlight the educational impact of the anime on the audience of any age, but especially on young people in Romania.