The Marketing Mix Concept on Business Barbershop - A Case Study of Nuslem Barbershop Yogyakarta, Indonesia

Abdul Muiz, Dessy Isfianadewi

Marketing Mix,Business Barbershop.

In the marketing concept, the marketing mix has a very important role in influencing consumers to purchase a product or service offered. The marketing mix is a set of marketing tools that companies integrate to generate the desired response in their target market. This study aims to analyze the implementation of the Marketing Mix concept at the “NUSLEM Barbershop” Barbershop in Yogyakarta. The research used is observation to see the development of NUSLEM Barbershop Yogyakarta as a new barbershop in implementing the Marketing Mix concept in marketing its business. The results of this study indicate that the number of promotional activities alone does not guarantee the excellence of a company. However, it is the use of the Marketing Mix that makes the company's marketing superior. Therefore, companies are required to make the right Marketing Mix plan to achieve maximum company goals.

https://doi.org/10.31871/IJNTR.7.1.6