Women Entrepreneurs –Major Challenges and Future Prospects |
( Volume 6 Issue 2,February 2020 ) OPEN ACCESS |
Author(s): |
Shivali Veen, Sonia Kamboj, Avni Chowfla |
Abstract: |
In Indian society, there are deep rooted traditions and customs which have provided hurdles to the Indian women to achieve greater heights. Male dominance in almost all spheres of lives have also been a root cause for slow growth of women’s as entrepreneurs. Despite thisideology, women in India are achieving great heights in almost all sectors and are making their mark in the world as entrepreneurs. India has been focusing on improving conditions of society and education and primarily focusing on education of girl child. This has increased their desire to work hard, strive for a better lifestyle, becoming independent, competing with men, etc. Their desire to take risks as women leaders have been ever increasing and the hard work and persuasion has helped them survive and succeed in the world of businesses.The aim of the present study is tounderstand the concept of entrepreneurship in general and women entrepreneurs in particular. It also aims to list down the motivations behind women becoming entrepreneursand how they face challenges regarding the same endeavour. |
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